1% for the Planet Breweries Team-Up On “Brut for the Planet IPA”

Brut For The Planet
Brut India Pale Ale
7.2% Alcohol by Volume

SAN DIEGO, CA — Pure Project Brewing teamed up with fellow California 1% for the Planet Members, Topa Topa Brewing Co. and Smog City Brewing Co. to brew “Brut for the Planet IPA.”

This Brut IPA is intended to resemble a West Coast IPA melded with the dryness of a Brut Champagne. A clean and crisp IPA, with a nice smooth lingering bitterness. Mellow hoppy aroma up front, with a subtle light body, and a fantastically dry finish.

The beer aims to raise awareness about the need for environmental action, and how breweries that are a part of the 1% for the Planet movement are taking action.

“Beer is an agricultural product and if we do not take care of the land that sustains our agriculture, there will eventually be nothing left to brew with,” said Winslow Sawyer of Pure Project Brewing.

 

Since the breweries teamed up, fellow California brewery, Alvarado Street Brewing also just announced their 1% For The Planet membership.

“Good beer can reflect the health of our planet,” said Kate Williams, 1% for the Planet’s CEO. “We are thrilled to continue to add to the robust list of breweries around the world that are taking action on the environment.”

1% for the Planet has provided these breweries with a unique opportunity to give back to their local communities as well as help to grow their business.

“All in all our partnership with 1% has been a wonderful addition to our brand here at Topa Topa,” said Jack Dyer of Topa Topa Brewing Co. “The relationships we have established in the community have helped propel our growth as a company.”

For more on 1% for the Planet’s craft beer membership, please visit: http://www.onepercentfortheplanet.org/what-we-do/our-stories/14-our-stories/228-our-craft-beer-members

About Pure Project Brewing

San Diego based Pure Project is focused on creating an impact both in our business, locally and around the world. At their brewery, Pure Project aims to reduce and reuse as much waste as possible including encouraging customers to bring coolers and bags instead of us using plastic snap packs. They reuse old grain bags for trash and giant rubber bands instead of shrink wrap to name a few. They are committed to sourcing locally and recently start using California grown and malted organic grain which has been a huge step forward towards sustainability.

Currently to meet their 1% for the Planet annual giving. They donate 1% of all revenue to San Diego Surfrider, San Diego Coastkeeper, Outdoor Outreach and the Conservation Alliance.

About Topa Topa Brewing Co.

Ventura based Topa Topa Brewing Co. utilizes their partnership with 1% for the Planet by focusing on a local 1% for the planet approved nonprofit each quarter. Not only does that nonprofit get the benefit of receiving 1% of sales that quarter, but the partner is also offered the opportunity to engage with our community directly in our taproom. They do this by holding at least 3 events during the quarter at our taproom(s).

About 1% for the Planet

1% for the Planet is a global organization that connects dollars and doers to accelerate
smart environmental giving. Through our business and individual membership, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $175 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 1,500 member businesses, a new and expanding core of hundreds of individual members, and thousands of nonprofit partners in more than 60 countries.

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Source: http://pfpitches.com/1-for-the-planet/brut-for-the-planet/

The plastic industry is on track to produce as many emissions as 600 coal-fired power plants

When you think about plastic, what comes to mind? Microplastics at the bottom of the Mariana Trench, whales dying with truckloads of garbage in their bellies, that zero-waste Instagram influencer you follow?

A new report shows it’s high time to think more about the fossil fuels that go into making those plastic products. The global plastic industry is on track to produce enough emissions to put the world on track for a catastrophic warming scenario, according to the Center for International Environmental Law analysis. In other words, straws aren’t just bad for unsuspecting turtles; plastic is a major contributor to climate change.

If the plastic industry is allowed to expand production unimpeded, here’s what we’re looking at: By 2030, global emissions from that sector could produce the emissions equivalent of more than 295 (500-megawatt) coal plants. By 2050, emissions could exceed the equivalent of 615 coal plants.

That year, the cumulative greenhouse gas emissions from production of single-use plastics like bags and straws could compose between 10 and 13 percent of the whole remainder of our carbon budget. That is, the amount of CO2 we’re allowed to emit if we want to keep emissions below the threshold scientists say is necessary to ensure a liveable planet. By 2100, even conservative estimates pin emissions from plastics composing more than half of the carbon budget.

So, congrats on ordering that metal straw from Amazon! But the report shows that the plastics industry is still planning on a major expansion in production.

Here are a few more takeaways from the report, which looked at the emissions produced by the plastics industry starting in 2015 and projected what emissions from that sector could look like through the end of the century:

  • Of the three ways to get rid of plastics — recycling, landfilling, or incinerating — incinerating is the most energy intensive. In 2015, emissions from incinerating plastic in the United States were estimated to be around 5.9 million metric tons of CO2 equivalent.
  • This year, production and incineration of plastic products will make as many emissions as 189 coal power plants — 850 million metric tons of greenhouse gases.
  • Plastics that wind up in the ocean could even fuck with the ocean’s ability to do what it has historically done a superb job at: sequestering carbon. That’s because the phytoplankton and lil ocean critters that help capture the CO2 at the surface of the ocean and drag it under are being compromised by — you guessed it — microplastic.

But it doesn’t look like the industry is going to slow its roll on refining oil for plastics anytime soon. In 2015, 24 ethylene facilities in the U.S. produced the emissions equivalent of 3.8 million cars. There are 300 more petrochemical facilities underway in the U.S. Two of those, one being built by ExxonMobil and another by Shell, could produce emissions equivalent to 800,000 new cars on the road per year.

So if you’re gonna boycott single-use plastics, keep in mind that you’re not just doing it for the turtles — you’re doing it for us.

Source: https://grist.org/article/the-plastic-industry-is-on-track-to-produce-as-many-emissions-as-600-coal-fired-power-plants/?utm_content=buffer98a48&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer&fbclid=IwAR0SllSaExFuO1A20oPRJHEewQBmYNrmI3jCXO_nm7hi0dSpCNhcxmNbuXE